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The top things to Look for in a reliable ticketing software


Global spending on IT is expected to reach $3.9 trillion in 2020. A significant percentage of that expenditure will go to various software solutions. Indeed, there’s hardly an industry today that cannot benefit from one or more of the software options available.

Businesses that are frequently involved in event management, for instance, can make use of reliable ticketing software to quickly and conveniently sell tickets. Without the software, a lot of time is wasted on tasks that can be done automatically. If you’ve ever tried to handle registrations through excel sheets or email, you know how tiring and time-consuming it can be.

Often, those in the market for event management software find that there’s a wide variety of options from which to choose. So how can you make sure you get the best ticketing software for your needs?

This friendly guide gives you ten top things you need to look for in an event ticket service. Read on to learn more.

1. Cost of the Software

As you’re going to find out, the cost of ticketing software solutions varies widely. Some ticketing software options are free of charge, while others cost hundreds of dollars. Some vendors will charge you a monthly fee for using their software.

The ideal software for you is the one that fits within your budget. Once you know your budget, it’s easier to know which tools are within your reach. If your budget is limited, consider an open-source ticketing solution as these tend to be free.

2. The Features You Require

The ticketing software you settle on will play a huge role when it comes to managing your tickets and tracking the flow of work. You want to choose a solution that helps you take care of all your customers promptly.

Determine what your situation requires precisely. If you need your customers to be able to submit tickets via email, for instance, go for software that’s compatible with email.

3. Whether the Software Is Database Driven

One of the primary roles of your ticketing software will be to monitor the flow of business. Therefore, it’s essential that the system be database driven so you can access and back up essential business data without hassles.

4. Data Security

Most times, your ticketing system will involve the transmission of client data back and forth. This data usually includes sensitive information that you want to protect from the eyes of outsiders. The information might include names, addresses, passwords, and so on.

It’s thus important to ensure that the software you decide on can be secured. Consider some form of encryption if the ticketing system you’re considering is email-driven.

5. Ability to Personalize Email Templates

Where you’re using email for the submission of tickets, chances are you’ll be using auto-responses to reply to those emails. Understandably, you want to add a personal touch to each of those emails, so avoid using generic templates.

Look for a ticketing software that lets you personalize email responses, so clients don’t feel like they’re just a number. If you intend to create attendee name badges, it will help if the software can allow you to do that. Making your clients know how much you value their business is essential in boosting their loyalty.

6. The Presence of Web Interface

Many ticketing solutions provide email-based ticket submission. Some offer web-based ticket submission. If you can find a ticketing software solution that provides both, then go for it.


Well, some customers will prefer the ease that comes with email submission. Others may want the control that a web-based system affords them.

7. Ability to Brand

Regardless of whether you’re using email submissions or web fronts, it’s critical that tickets are branded for your specific company. Forgetting your brand standards can have costly consequences.  If you can’t be bothered to customize your tools to the point that they reflect the personality of your company, your clients will notice.

The software you choose should allow branding with your logo, information, URLs, legal information, and copyright information where necessary. Never go with anything less.

8. Ease of Use

Any software you implement in your business should be useful to the users you implement it for. A system that’s overly complicated hinders your business’ ability to work efficiently. You’ll come across tools that are very simple to use, and others that are incredibly difficult.

The good news is that the best tools provide a demo on how to use them. Many have a trial period for you to familiarize yourself with them. Take advantage of these options to find out which software solution is the most user-friendly for your staff.

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