Tech Trend

8 Ways a Ticketing Platform Takes Your Events to the Next Level


Think of all the moving parts that go into creating an awesome event: choosing a venue, coordinating schedules, buying or renting supplies, promoting on social media, selling tickets, answering attendee questions…we could go on. And that’s all before the event even starts! Whether you’re hosting a fundraiser for a nonprofit, showcasing local musicians at a summer festival, or anything in between, an event ticketing platform is a perfect way to create an event your attendees will be talking about for years to come! Let’s take a look at a few things you can do with a super simple ticketing system.

1. Create branded event pages

When choosing the right event ticketing platform, pay close attention to their event pages. Are they easy to set up and edit? Can you fully brand them for your event? Visually appealing event pages that feel like an extension of your website will help give your customers a seamless purchase experience and rack in those ticket sales. For example, Ticketleap offers professional-looking templates or the ability to build your page from scratch using your brand colors, logo, tagline, and image to create an out-of-the-box piece of art!

2. Stay connected with your attendees

Have you ever needed to communicate your rainy day plan or share updated parking information? Then you know how important it is to keep your attendees in the know before, during, and after your event. An event ticketing platform can help you do just that! Since your customers share their email addresses when they buy tickets online, a worthy platform will also provide you with a built-in email blast tool that lets you send important messages and market to your ticket buyers at lightning-fast speed.

3. Feel supported

Managing an event from start to finish is no small feat! If you’re working with a team (or even flying solo), having an expert who has worked with hundreds of events by your side can be a great resource. So if you find an event ticketing platform that has a friendly support team who can help set up your event listing, talk strategy for your admissions, or just brainstorm ideas with you, you’ve found a winner! Bonus points if they can help your customers with any of their ticketing questions, too.

4. Securely process payments

Everyone wants to know that their money and information are being handled with care, and with the right event ticketing platform, you won’t need to worry about PCI security, collecting sensitive customer data, or setting up a merchant account. By using a platform’s payment processor (like Ticketleap Payments, for example), you can feel confident that you’re getting all the right authorizations and security you need. The best part? This might even mean your ticketing platform will offer free refund options as well.

5. Get paid quickly

With a reliable event ticketing platform, receiving payments is easier than ever. All you have to do is set up how you want to get paid, then sit back and relax. Typically, you’ll receive funds 3-5 days after your event by direct deposit or check. In some cases, you may even qualify to get paid before your event even starts! For example, if you’re using Ticketleap, you can apply for our Fastpay option to get weekly payments leading up to your event.

6. Manage your event with ease

A great ticketing platform understands that event creation requires active management from the set up process to the day of your event. Features like event waivers and post-purchase messages can help ensure your ticket buyers know what to expect and that they agree to your policies. You can even set up registration questions that provide valuable information and data on your ticket buyers, like where they’re from or what part of your event they’re most excited about. Plus, with automated pre- and post-event reporting features, you’ll save valuable time you can put into other aspects of your business!

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